Gillette Satin Care
Role: Graphic designer
Category: Packaging System
Software: Illustrator, Photoshop
Dimensions: Single container
Project Description:
As a contributing graphic designer for the Gillette Satin Care women’s personal care product line, I collaborated on the package design system to align with the brand’s feminine, refreshing, and performance-driven identity. My focus was on visually translating each product variant’s unique fragrance and skincare benefit through distinct color palettes, dynamic visual motifs, and product-specific iconography.
Each variant required targeted visual storytelling—from soft gradients and wave-like motifs representing moisture and smoothness, to tailored color coding for easy shelf differentiation. I helped streamline the overall layout system to improve shelf presence and legibility while maintaining brand consistency across a variety of SKUs. Fragrances: Dry Skin (with Shea Butter), Sensitive Skin (with Aloe Vera), Cooling Sensation, Radiant Apricot, Avocado Twist and Floral Passion.
Key Contributions:
Created high-impact visual designs for six product variants, emphasizing clean lines, visual harmony, and intuitive fragrance differentiation
Developed graphic assets, illustrations, and visual accents in alignment with brand guidelines
Collaborated with graphic designers, art director, product designer and marketing teams to finalize assets and dielines and ensure print-readiness across cylindrical and contoured formats
Applied typography and hierarchy solutions to optimize readability across packaging sizes and languages
Supported final mechanical setup and production for both U.S. and international markets
This project demonstrates my ability to execute comprehensive visual systems that blend marketing goals, consumer appeal, and production feasibility—all essential in fast-moving consumer goods packaging.