Dunhill 51.3N
Role: Graphic Designer
Category: Men’s Fragrance and Personal Care Packaging System
Software: Illustrator, Photoshop
Dimensions: Various formats (bottles, tubes, boxes)
This project involved the development of a cohesive packaging system for dunhill 51.3N, a premium line of men’s fragrance and grooming products. The design system was guided by the brand’s refined masculinity and British heritage, using a sophisticated blue gradient paired with topographic linework to evoke a sense of direction and modernity. The challenge was to balance consistency across diverse product forms while ensuring each item stood out individually.
Products of the Packaging System: Eau de Toilette (multiple sizes), Aftershave Lotion, Deodorant Stick, Shower Gel, Aftershave Balm, Outer retail cartons.
Key Contributions:
Supported the design and execution of a comprehensive packaging system across both primary and secondary containers.
Created a modular grid for layout application across different formats, maintaining typographic hierarchy and brand clarity.
Integrated metallic accents and subtle gradient finishes across packaging components to evoke a refined, premium aesthetic consistent with the dunhill brand identity. These enhancements elevated shelf presence while preserving visual sophistication.
Collaborated closely with cross-functional teams to align visual direction with fragrance positioning and global market expectations.
Developed detailed production files and print-ready specifications, ensuring accuracy in color matching, material finishes, and layout integrity across all formats. Worked closely with vendors to maintain high-quality standards and consistency throughout the packaging suite. Oversaw final proofing and pre-press coordination to align design intent with manufacturing requirements.
The project served as an opportunity to merge strategic brand storytelling with precise visual execution. The final packaging system successfully reflects the essence of the dunhill 51.3N brand—elegant, directional, and contemporary, enhancing product appeal and delivering a consistent experience across the full product line.