Alonso Valletti
Role: Art Director & Graphic Designer
Category: Packaging System
Software: Illustrator
Dimensions: Various, Boxes & Cylindrical Containers
As both art director and graphic designer, I developed the packaging system for Alonso Valletti, a premium line of men’s personal care products. The visual identity was crafted to reflect elegance, simplicity, and a strong sense of brand sophistication.
The design system incorporates color-coded packaging to intuitively guide the user—each product category is distinguished by a specific accent color (e.g., red for facial care), reinforcing usability while creating visual cohesion across the line.
Key Contributions:
Logo design
Structural layout for varied die-lines and internal die-cuts to support products for transportation purposes and for display
Typography, color system, and hierarchy
Application of minimalist design principles to enhance shelf presence
The result is a modern, masculine package design that balances clean geometry with subtle luxury—built for clarity, brand recognition, and an elevated customer experience.